Nokia 3310 Comes Back to Life

BEFORE THE IPHONE TRENDs, there was nokia 3310. After its launch in 2000, Nokia sold more than 125 million models of its durable candybar, turning Snake into a cultural icon and hearing that beautiful ringtone permanently into the back of your mind. If you didn’t own one, you probably knew someone who did. And you were probably jealous.

It’s been nearly 17 years since the 3310 first came out. In that time the Nokia brand has been bought, sold, and stripped for parts.

 At one point the 3310 even made a comeback, in the form of a cute Windows Phone device with a huge built in camera that didn’t exactly excite the buying public. The company now making Nokia phones is HMD Global, a private equity company created explicitly to make new Nokia phones. For their first act, the new owners set about restoring the 3310 to its former glory, while bringing the beloved old phone into the new age.

Today at Mobile World Congress in Barcelona, the company re-launched the phone as a “One More Thing” at its press conference. The intro was instant: HMD Global CEO Arto Nummela held up the phone and said the only three things that matter. Its battery lasts a month, it has Snake, and it has the Nokia ringtone. And then he walked away.


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